ABOUT US
McCracken & Company (MAC) is a fee-only Investment Advisory firm headquartered in Dallas, TX. We are registered with the State of Texas Securities Board. (Approval by the State of Texas Securities Board is not an endorsement of the firm.)
Firm Mission: To provide our clients with the greatest sense of financial security possible.
Firm Vision: To create a truly unique advisory firm that serves the needs of the America's Middle Class by implementing absolute return investment strategies that grow and protect their hard earned retirement dollars.
Firm name: The name of our firm, McCracken & Company, was chosen more because of the acronym (MAC) than the name. Matt' grandfather, Ellis, and father, Tom Sr., were always called "Mac" or "Coach Mac". The paternal figures in Matt's life taught him how to think critically and question conventional wisdom. (His grandfather once called a QB sneak 11 times in a row in a football game. The team scored two touchdowns in the process.) They also taught him virtues such as honesty, courage, hard-work and personal responsibility. The firm is called MAC to honor these men.
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