Why a Blog Site vs. a Traditional Marketing Website

By Matt - Posted on 15 September 2005

Simply put, we consider the web to be an excellent medium for communication with our clients (and prospective clients). While many Financial Advisors view the web as a marketing tool, we prefer to use it as a communications tool. This is a reflection of just one of the unique qualities of our organization – we strive to be a service oriented organization versus a marketing organization. We maintain the belief that if we offer solid service and superior risk-adjusted returns, client acquisition will take care of itself. For our clients: We will be using this site to offer insight on a weekly basis into the strategy underlying all our investment decisions. As this is a public forum, we will not disclose everything we are thinking and doing. Our quarterly newsletters will include significantly more detail regarding our strategy with your account. So, Welcome to our blog. I hope you enjoy the commentary and find it beneficial. Feel free to make any comments. Matt
Tags

Categories

Financial Planning 101
Index Investing
Investing 101
Market Commentary
Market Research
Personal Commentary
Portfolio Updates

INVESTING 101

Contact

To discuss your portfolio, please fill out the form below.

WEBSITE DISCLAIMER and COPYRIGHT STATEMENT

McCracken & Company (MAC) is a registered as an Investment Adviser with the State of Texas Securities Board. Our firm's registration with the State of Texas Securities Board is not an endorsement for the firm. The information on this world wide website is for general information purposes only. The MAC is not liable for any decision based on the information of this website. All content expressed herein constitute the judgment of the staff of the MAC. The information contained on this website is from sources that we believe to be reliable however we do not guarantee its accuracy or completeness.

The works of authorship contained in this website in the domain www.investorsadv.com, including but not limited to all design, text, images, charts or other data are owned by McCracken & Company and may not be copied, reproduced, transmitted, displayed, distributed, altered, stored or sublicensed for subsequent use in whole or in part in any manner without written permission from McCracken & Company.